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Wanna stay cool this summer….? 0
Wanna stay cool this summer….?

Summer is already set and the temperature has started soaring to its extreme. People prefer staying indoors but it's not possible for the office going people, students and also others. It becomes so essential to have the perfect clothing to beat the heat. Let's go through a few fabrics which and how can they help you stay cool this summer.

  1. Cotton

The most amazing quality of cotton is that it can absorb upto one fifth of its weight before it becomes damp. Cotton is a highly absorbent fabric which will allow you to keep you dry and cool even when you sweat. It helps you in staying fresh for a long time. Since cotton is breathable and lightweight it facilitates excellent air circulation. Being a natural fabric it's perfect for the long hot days. Cotton is also hypoallergenic which makes it ideal for people with allergies or sensitive skin that is very common in the summer.

  1.  Rayon

Rayon is a soft fabric derived from cotton linters. It's a breathable and comfy fabric. Certain materials used in the manufacture of clothing, such as cotton and linen contain numerous very short fibers bundled together. During the course of normal wear, these fibers may either detach or be jostled out of the weave of which they are part.

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Fast Fashion... 0
Fast Fashion...

Clothes shopping used to be an occasional event – something that happened a few times a year when the seasons changed, or we outgrew what we had. But about 20 years ago something changed. Clothes became cheaper, trend cycles sped up and shopping became a form of entertainment. Enter Fast Fashion – and the global chains that now dominate our high streets and online. But what is Fast Fashion? And how does it impact people and planet?

It was all too good to be true. All these stores selling cool, trendy clothing you could buy with your loose change, wear once and then throw away. Suddenly everyone could afford to dress like their favourite celebrity, or wear the latest trends fresh from the catwalk.

What is Fast Fashion?
Fast fashion can be defined as cheap, trendy clothing, that samples ideas from the catwalk or celebrity culture and turns them into garments in high street stores at breakneck speed.

How did Fast Fashion happen?
To understand how Fast Fashion came to be, we need to rewind a tiny bit. Before the 1800s, fashion was slow. You had to source your own materials like wool or leather, prepare them, weave them and then make the clothes.

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Evolution of Indian Fashion Industry 0
Evolution of Indian Fashion Industry

From salwar kameez to denim to high street fashion, Indian fashion industry has gone through leaps and bounds. Fashion is all about style and elegance which undergoes constant evolution. The changes in the fashion trends usually reflect the political and social scenario across of several nations. Interestingly, various reports suggest that fashion as a cultural practice was first recorded in the western world during the late fifteenth century. This artistic practice was exclusively reserved for the aristocrats and royals at that time. In India, the transformation has not been that drastic as compared to the western nations. This can be owed to the various traditional beliefs and customs held by a majority of Indian women. In this context, it is interesting to note that with changing times; even the most traditional apparels have been improvised to render them an urban look without compromising on the tradition.

The fashion industry in India has registered tremendous growth over the years. This growth can be attributed to the influence cast by the western fashion industries. India is the second largest exporter regarding clothing and textile in the world.

Other factors would propel its growth significantly. For instance, elements like increasing penetration of organized retail and rising income levels are expected to drive the growth of the Indian fashion industry in years to come. On the other side, the increasing proliferation of smartphones has made it easy for the fashion industry to attract and retain customers. In this context, it is interesting to note that the market for women’s fashion wear is quite lucrative. Even the international fashion brands and houses are leveraging on women fashion to register growth.

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Convenience of buying Fashion Online 0
Convenience of buying Fashion Online

Because of the numerous advantages and benefits, more and more people say they prefer online shopping over conventional shopping these days. It’s important to understand the psyche of the online shopper. Cater to this and you’ll have them flocking to your online store. Here’s what they say are important to them, and here’s how you can get a leg up by catering to these desires and fantasies.

From shopping in their pajamas to convenience for elderly and disabled, the benefits below highlight what’s positive about online shopping for them. Also because of wider choice, not subject to upselling or impulse buying, better prices, good for the environment, and more.

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Fashion trends come and go; meanwhile a society’s values are established and evolving characteristic to their beliefs and culture. Fashion is just not an ambitious projected image of a reinterpreted good old value to fulfill some function or agenda alike but rather a evocative and refreshing concept worthy enough to be portrayed for society’s appreciation that makes us even more instinctive. In the society, the individual’s appearance is the ticket to transmit non verbal communication signals such as possible cues about his / her social stature, values and lifestyle.Fashion communication has undergone a 360 degree shift in its communicable aspects starting from projecting a basic image of how we look like and how we feel like to expressing our emotional experiences through interactive implements in the dress.The success of the fashion trend lies in the way the society interprets the fashion trend and judges it. Hence the impact is measured by the barometer of social acceptance which in turn is driven by the several motivational forces that underlie the people’s values and behavioral traits.Today’s consumer culture is driven by aspirationalism that diminishes the gap between the rich and economically volatile sections when it comes to accepting and adopting a trend.

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Indian woman and fashion trends 0
Indian woman and fashion trends

From salwar kameez to bell-bottoms to high-street fashion, Indian fashion has undergone significant transformation through the decades.

“Dress shabbily and they remember the dress; dress impeccably and they remember the woman.”

This, said by one of the most popular figures in global fashion history—Coco Chanel—certainly manages to define what fashion is all about – style, elegance, and perfection. While the changes in women’s clothing and fashion have been documented since ancient times across the world, these variations mostly reflected the social and political scenario of various countries, rather than being a popular practice. However, varying reports suggest that fashion as a cultural practice was first recorded in the western world during the fifteenth century, albeit reserved for the cream section of the society, the royals, aristocrats and the elite.

India's transformation in women’s clothing and fashion over the years has not been as drastic as compared to its western counterparts, owing to various traditional beliefs and values still held by most Indian women. Nevertheless, with changing times, even the most traditional apparels have been modified to hold an urban look without compromising on tradition.


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Necessity of keeping up with the latest fashion trends 0
Necessity of keeping up with the latest fashion trends

Fashion is a word that itself has many hidden aspects. People follow fashion due to various reasons depending on their life style, personality and way of expressing themselves. Some adopt being fashionable as their profession.

In general, fashion is important because it reflects every culture in the world. It was a way to create different social groups and be differentiated according to your status (I am not saying it’s a good thing but it is what it is). Our first clothes existed to protect our body from harm and cold. It slowly turned into an industry - from jewellery to shoes and clothes. We do not wear the same clothes through the centuries so fashion trends have always been a thing. I think people feel overwhelmed when it comes to fashion because it is fast and trends are everytime shorter but it is just following our digital world where everything goes faster.

Nowadays, fashion is still a mean or recognition for your status or social group in a way or another. What I mean is that fashion is a way of self-expression - you can either choose to play with it or let others decide what your outfit tells about you.

More than self-expression, fashion is a mean of self-empowerment and confidence. My clothes would change something within me - sometimes I will feel more comfortable, confident with myself because I am wearing a specific pair of shoes or an outfit. Go on shopping to find new outfits is to me self-care time and I can pampered myself. I feel very satisfied whenever I wear something I truly like, I feel good in it and it helps me to build my confidence and my self-esteem. The best in fashion for me: I am who I am, I show to the world who I am and I feel more confident about it.


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